Why is it important to keep records? This is because it helps you identify the sources of your income and help you in deciding whether you should apply for a GST/HST.
The online platform has become a great avenue to gain loyal customers that leads to higher revenue for most businesses.
What exactly is digital marketing? It is simply the way you communicate the value of your product or services on a digital platform. There are many kinds of online platform and the strategies we have for you will work for all kinds of it. But first, here's a short video to better understand digital marketing.
Digital Marketing is now a means of success for most businesses. In this generation, 45% of the consumer’s decision to buy and support your product or services is based on your online credibility and authenticity. But what does it take to keep up with the platform especially with big brands dominating it?
Your content must be more about your customer rather than you talking about your business or yourself. A good example is when you are in a fitness niche instead of bragging how toned you are or how many Mr. Olympia trophies you get, Share things about your fitness journey, show pictures and stories of your humble beginnings, This way your audience can relate and will more likely to engage with your content. Have time to research on the challenges that your target customers are facing and write things that will most likely to solve those challenges and will definitely be helpful for them.
Searching for basic solutions online can be crowded. So make sure you offer a solution from a different perspective. Take time to research the roadblocks your customers are facing and think of an advanced way to get it resolved. Always put your feet on your customer’s shoes. For example is If your customers are restaurant owners and you want to help them grow, you can give them the idea of putting their menu on Ubereats, and be advanced give them ways on how they can do it. Show them methods they can use and write about the processes they will go through.
You may have the knowledge and the right resolution for your customer’s challenges but, without proper execution they may not be able to understand it. You should know the best way to deliver your message and which platform to use. You may need a YouTube channel if you are a chef and wants to teach your audience how to cook, Instagram is good for photographers while Linked is good for job hunting and establishing your professional status.
You must have a clear goal of what you want to accomplish. Do you want to generate leads? Expand your network’s reach or established a brand? Define what you want and have a key performance indicator like, measure the growth of your followers and likers, or you can see how many people will message or email you given the command of action. Then know what are the systems and tools you can use to measure your growth. Normally, a platform has its own analytic tool it can be a free or paid example is on Instagram you can use Instagram insights for free.o.
Your customer’s perception is still your reality! At the end of the day, it is your customer’s experience and satisfaction that will define you as a company. Make sure every interaction counts. Have your personal touch in each resolution. Make sure your customer will feel that you are with them in their journey and that you show them sincerity that your goal is not just all about earning but also inspiring and helping them grow.
Digital Marketing is a great way to increase your profit and level up your branding and with valuable content, advanced solution, accurate platform, established growth measurements and great customer service you can definitely be where your customers are and keep up with the ever-changing technology.